Strategy & Go-to-market
Deciding where and how to compete, backed by numbers
- Business planning and development
- Go-to-market plans for new solutions
- Opening new markets and channels
- Pricing and margin management
- Pipeline management and forecasting
senior_advisor --physical-security --ict --multimedia --stock-management --iot-smart-tracking
Integrated technology to ensure business control and growth
I'm Cristian Almasio, a technical-commercial and strategic advisor for enterprise Security, ICT, Multimedia, RFID & smart tracking technologies. After 25+ years as a Sales Director in the industry, I now help clients choose the best vendors and system integrators able to deliver advanced solutions that truly fit their needs
Experience
+25 years
of B2B Sales Direction and Key Account Management
Enterprise clients
+200
established top-level clients, Italian and international
Domains
5
Physical security · ICT · Multimedia · Stock management · IoT & smart tracking
About
Technical expertise, commercial and strategic vision in one advisor
For more than 25 years I have worked in highly specialised B2B technology markets: physical security, people counting, stock management solutions, IoT & smart tracking
I have led commercial strategies, teams and top-level negotiations for major international vendors and system integrators, with full P&L responsibility
Today I bring this long-standing experience to companies as a Senior Advisor. I help them work out which solution they really need, take it to market and grow it, with a data-driven approach focused on profitability and on protecting and growing the business, acting as a consultant and partner rather than a mere executor
Executive MBA, Fondazione CUOA (2012) · BA in Public Relations, IULM University (1996)
Languages: Italian (native), English, German
Languages: Italian (native), English, German
-
2026 — today
Independent Senior Advisor
Security, ICT, Multimedia, RFID & Smart Tracking -
2014 — 2026
Sales Director
Distributor of security solutions for retail and industryB2B commercial strategy across food retail, fashion and industrial markets; full P&L responsibility, leading the KAM team and top-level negotiations
-
2006 — 2014
Sales Director
Security solutions integratorIndustrial, critical infrastructure and institutional markets; led the KAM team and the company's commercial policies and strategies
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2000 — 2006
Key Account Manager → International Team Leader - Sales Manager
International vendor of loss prevention, RFID and physical security solutionsFrom Key Account Manager to Sales Manager, Retail & Industrial, developing and managing Italian and international clients
Services
Technical-commercial and strategic advisory on high-tech hardware and software solutions
For companies that manufacture, distribute or adopt technology solutions. Per project or as ongoing support, including interim management
Solutions advisory
Matching the client's needs to the right technology solution
- Needs analysis and solution selection
- Scouting and assessment of vendors, system integrators and new technologies
- Building the technical-commercial offer
- Support in complex, top-level negotiations
- Enterprise key account management
Partnerships & Interim Sales
Activating channels and getting the most from the sales organisation
- Partnership search and negotiation
- Introducing new brands to the Italian market
- Interim Sales Management / Temporary Sales Direction
- Structuring sales networks and distribution channels
- Sales team training and coaching
01 / Physical security
- Physical Security
- Access control
- Asset & Site Protection & Management
- Loss prevention
- PSIM
- VMS
- Integrated security
02 / ICT
- Retail Tech
- Digital Transformation
03 / Multimedia
- Digital pricing (ESL)
- Digital signage
- In-store digital communication
04 / Stock management
- RFID solutions
05 / IoT & smart tracking
- People counting
- Smart Building & IoT
- Goods and asset traceability
Results
Measurable results, not just good intentions
Some of the results achieved in recent years of Sales Direction
Strategic partnerships and new brands in the Italian market
Activated distribution partnerships with international manufacturers and introduced new advanced technology solutions to Italy
200+ established top-level clients, developed and managed over the years, both national and international
Direct management of enterprise key accounts across sectors:
- Industry
- Critical infrastructure
- Education
- Logistics
- Food retail
- Fashion retail
- Specialist retail
- Pharma
- Institutions
- and more
Contact
Have a solution to implement or a technology decision to make?
Tell me about your situation and I'll reply personally. I'm based in Milan and available for engagements in Italy and abroad